Empowering Pakistani Women through Financial Inclusion and Economic Growth

The project “Empowering Pakistani Women Through Financial Inclusion and Economic Growth” is a partnership between Unilever, who will support and supply women with fast moving consumer goods, RSPN, who will recruit and train the female sales agents called ‘JazzCashGuddiBaji’s’, Mobilink Microfinance Bank Limited (Jazz), who will provide access to finance to retailers and their customers via their JazzCash application, and BoPInc, who is an expert in facilitating partnerships and developing inclusive business models with micro-entrepreneurs. The development objective of the project is to create decent employment and income for 3,000 women retailers in 10 districts in Pakistan and to expand financial inclusion of women in Pakistan. The project is expected to grow exceptionally after the life of the project to create increased income opportunities for 15,000 women and advance progress on SDG 8 and 5.  

Administrative Partner BoP Inc
Key Commercial Partner Unilever
Other Partners Arbab Group, Mobilink Microfinance Bank (JazzCash), RSPN
Country Pakistan
Sector Services
Open / Closed Open
Duration January 2019 - December 2021
Approval Year 2017